Tracey is a dynamic global digital entrepreneur born in South Africa who from a young age knew that hard work and persistence were critical if she wanted to succeed at creating the life she dreamt of.

After becoming a Dive Master she found herself deeply rooted in the Tourism sector where she reached a pivotal point when she became the first woman globally to own the qualifications and unique skill set to helm an adrenaline attraction. With her drive for innovation and improvement, she saw an opportunity and created a Point of Sale software system that was uniquely designed for Attraction Management. It was aimed at streamlining operations, that not only reduced expenses by 45% but also drastically minimized human error within the company resulting in unprecedented customer satisfaction and growth. Due to the POS System being 100% digital and cloud based it cut the use of paper, creating a Carbon Neutral, positive impact on the environment and with clients.

Tracey’s experience in uplifting emerging and under performing companies in the Tourism sector has since led her to transition into brand reputation management, elevating both personal and corporate profiles through social media and other platforms.

Incorporating her extensive global travels and experience, she is passionate about networking with people from across the world. This has allowed her to provide rich communication experiences across multiple cultural platforms enhancing personal and corporate profiles.